In a particular civilization, the status of women reflects the status of the community as a whole. For the progress of civilization, the condition of women should be improved. Self Help Groups (SHGs) have played an important role in empowering rural women directly and indirectly, as women empowerment leads to upliftment of the family. Despite all the good efforts of SHGs, marketing problem remains as a major problem faced by many SHGs. To understand the cause of the marketing problem it is necessary to understand the marketing strategy used by SHGs.

Keeping this in mind, Meerut Institute of Engineering and Technology, Meerut under Unnat Bharat Abhiyan (UBA) in association with Meerut and NRLM Meerut came forward with marketing strategy for SHGs in Meerut district of Uttar Pradesh.

MIET (Institute of Engineering and Technology) introduces SHG's products on various platforms like:

• ONLINE MARKETING (AMAZON, FLIPCART, MEERUT HATT DOMAIN)
• Advertising Marketing
• Traditional markets like local market or haat, fair and many other places.